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Home IKEA Customer Service Improvements |
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Improvement #7
See what’s missing from our new catalog.
The IKEA catalog was the first major color publication in the world to be printed on Totally Chlorine Free paper. The bleaching technology in the paper and pulp industry has developed and today we know that a harmful substance in the bleaching process is elementary chlorine. Due to that, we use papers in a mix of both TCF and ECF in order not to involve elementary chlorine.
Our ambition, working closely with our paper and printing suppliers, is that all the paper used in the catalogue comes from forests that have been certified as responsibly managed. In 2008, 74% of wood fibres came from certified forests. We’ve moved to a new compact format for the IKEA catalogue, to reduce paper consumption and cut transportation needs. A bonus: CO2 emissions per copy will be lower with the new streamlined catalog format. |
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Improvement #8
Go organic without going anywhere.
Every year, millions of people eat at IKEA
restaurants. And even here we’ve got an eye
on the environment – at least one organic dish
is offered in all IKEA restaurants and 15% of
all products in the Swedish Food Market are
certified organic. |
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Improvement #9
Waste knot! Get the most of every tree.
NORDEN birch tables are a great example
of how IKEA tries to get the best possible
return from every tree trunk. Introduced in
1998, it was probably the first time anyone
had thought of making furniture also from
the knotty top part of the birch tree instead
of burning it as firewood or grinding it for
chipboard production. |
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Improvement #12
Fewer chemicals against your skin.
We never use optical brighteners in the textiles
used in IKEA quilts and pillows. Quilts and
pillows must not contain hazardous substances
and we always try to minimise the use of
chemicals. Whenever practicable, we apply
the strictest health and safety requirements
on any of our sales markets to all markets. |
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Improvement #13
A big sofa that travels smaller.
KLIPPAN sofas are one of our most popular
and long-lived products. They are also one of
the bulkiest, making them hard to transport
in a cost-effective and environmentally sound
manner. Just a few years ago we made
KLIPPAN a knockdown piece – which means
the armrests and back slip into slots in the
seating base. Suddenly each pallet could fit
twice as many sofas. Transports dropped
sharply, and costs and carbon dioxide
emissions decreased. |
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Improvement #15
Strong and supportive, yet so much lighter.
LACK side table is one of the first IKEA
products made from strong and rigid
wood-based frames filled with recycled,
honeycombed paper. LACK uses less
raw material than particleboard, is more
lightweight and thus easier to handle both
in our transport chain and for our customers. |
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